THE Australian Communications and Media Authority has made a breakthrough decision for sport in WA, granting SportFM 91.3 a 24/7 broadcasting licence.
Western Sports Media/SportFM came out trumps over several bids for the licence, including those from Cockburn Sounds Inc and Phoenix Radio Ltd.
“The ACMA was very encouraged by the strength of the applicants. The calibre of the applicants reflects the value of the temporary community broadcasting scheme,” ACMA chairman Chris Chapman said.
But SportFM won out after ACMA declared the station could best serve the community with its strong focus on grassroots sports coverage.
SportFM's commitment to elite-level sports also put its application for the 24/7 licence in good stead.
The station is regularly the sole provider of live broadcasts of domestic cricket, covering the WA Warriors' matches, Super 14/15 rugby with Western Force matches, exclusive radio/internet streaming coverage of the Perth Wildcats' NBL campaign and much more.
The broadcaster's teaming with PerthNow in February, 2009, a unique and pioneering move in terms of Australian sports coverage, also helped provide a strong argument for SportFM's application, with the partnership resulting in SportFM's broadcasts reaching a large audience nation and worldwide.
"It was evident that WSM has benefited from providing a temporary service in Fremantle in developing its corporate governance experience and encouraging the community to participate in its operations and programming," Chapman said.
The station will continue to serve the sporting community by focusing on grass roots and local sports.
It will also air sports which are not currently covered by broadcasting services in the area. In return, the stations long term service will be able to satisfy an unmet need.
SportFM's licence acquisition means PerthNow's unique sports coverage now includes an exclusive 24/7 broadcast stream that will frequently provide live match coverage of sports unable to be heard anywhere else.
PerthNow's offering of up-to-date news via its print, mobile, video and now-radio services makes it one of the most comprehensive and accessible sports news outlets in Australia.
If you're at the match, tune in to SportFM's coverage on 91.3FM - either through your radio or mobile phone. If you're at home, stream the game live through the player on this page (to the right).
Whatever your sport - whether it be football (Aussie Rules), football (soccer) or football (rugby) - PerthNow and SportFM 91.3 will keep you up-to-date, informed and entertaine